Strategy Conference

May 22nd - May 23rd 2008 | Museum of Contemporary Art, Chicago

Overview
Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.
Now in its fourth year, the Institute of Design Strategy Conference continues to work to build a stronger bridge between design and business strategy.

Video
NEW: Complete video coverage

Interviews
Perspectives: interviews with design and strategy leaders