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Chris Conley | Associate Professor


Chris Conley is an Associate Professor and head of the Human-Centered Product Design track at the Institute of Design. He holds a Master of Science of Design degree from ID and an engineering degree from the Illinois Institute of Technology, and has over 12 years of experience in product design, user experience research, and their implications for business strategy.

In his brief career, Chris has been a management consultant, university instructor, co-founder and president of his own research and development consulting firm, and head global design planner for a Fortune 100 technology firm. He is a Past President of the American Center for Design (ACD).

He has worked for clients including Motorola, Palm, Life Fitness, Fortune Brands, Brunswick, Steelcase, and Zebra Technologies helping them create a productive link between research and design that results in successful products with unique user-centered features, often resulting in new intellectual property in the form of utility and design patents. As Director of Global Design Planning for Motorola, Chris established a global experience research process that enabled the company to better understand users' wireless experience in key regions around the world including Europe, Asia, and the Americas.

Chris has taught product design, planning, and user-centered methods to design and business students over the past 10 years. He is routinely rated as an outstanding instructor for his ability to relate advanced theories to professional practice.

Research Interests

Supporting Early Product Definition
In many organizations, the exploration and selection of "what to make" happens long before the design group is involved. However, many discussions and decisions critical to design occur in this up-front, fuzzy, definitional phase. We hypothesize that the ad hoc way most organizations approach early product definition is a critical factor in the high failure rate of new product introductions. This research area develops an understanding of the product definition process, methods for pursuing it, and an information system to support it.

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