Design Planning and Market Forces
Description
Instructor
Bradley Nemer
Design is managed in the context of business. Design schools are great at the function and form of winning offerings. Business schools are great at the factors that shape profitable businesses. All these perspectives and skills are required to bring innovation profitably to market, but rarely are they taught or practiced together in an integrated and collaborative manner.
We will demystify marketing by defining it and learning about it in the same way business students do. We will study contemporary marketing frameworks, analyze relevant case studies, and put it all together in strong business cases enriched by the principles of compelling design.
Format & Grading
Each class session
Discuss readings: key points and questions (90 minutes)
New material (60 minutes)
Project review and help (30 minutes)
In general
All assignments are individual. You are responsible for doing your own work and for meeting deadlines.
To the greatest degree possible, lets focus on each other, not our laptops. Focus keeps class meaningful and efficient.
Do not hesitate to email or call if you have questions or need extra help.
[ 50% ] Project assignments
[ 25% ] Weekly reading notes and discussion. For each document, list 3 things you learned and 3 things that are unclear. Email your notes to me or post them on SeeID. Come to class and participate: Ask questions, and share your experiences and views.
[ 25% ] Final exam and quizzes
