Planning Workshop

Instructor

Vijay Kumar

The goal of this workshop is to plan an organization's innovation direction in the market by going through a rigorous innovation planning process. Students will work to conceive a defensible innovation plan to help an organization seek a new opportunity. Students will draw their arguments based on in-depth research on target audiences, market context, technology trends, and cultural dynamics. The workshop will guide the students to apply structured methods, tools and frameworks to create a viable conceptual direction for the organization.

Format & Grading

There will be specific topic discussions and work plan meetings at the beginning of each class. During the later part of each class student teams will focus on their project and share their progress. Student teams will coordinate their work with other ID/IIT teams working on initiatives related to this class's projects. Students are expected to take a proactive role in defining their work plan and activities throughout the semester. Active participation is expected, both operationally and intellectually.

One third of the grade will be based on in-class performance, particularly on attendance and contribution. The other two-third will be based on the student's contribution to the project. For this, the emphasis will be on the innovative application of principles, the quality of resultant concepts, and the impact of your presentation. Evaluation of project contribution will also include reviews by team mates.