Inspired by the 75th anniversary of ID, this year's show is a dialogue between the past, present, and future.

IIT Institute of Design’s annual Strategy Conference will be May 9-10, 2012, in downtown Chicago. Those of you who have attended before know it as the annual gathering of about 300 leading thinkers in strategy and design. http://trex.id.iit.edu/stratcon/

Where to play, how to win

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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