Key benefits and content

- Content provided by ID faculty
- Hands-on activities and learning experiences in the studio and in the field
- Learn to conduct field research, transform insights into innovations, and rapidly prototype innovations

Who should attend

Experienced designers, managers, and innovation leaders and problem-solvers from all disciplines are welcome. No formal design training is required, but management experience is strongly recommended. To ensure the highest quality experience, enrollment is limited to 30 participants.

Who has participated

Since its inception in 2008, ID's Design Summer Camp has been comprised of executives from Amway, Anhueser-Busch InBev, Autodesk, FedEx, Hyatt Hotels Corporation, Marriott, McDonald's, Memorial Sloan-Kettering Cancer Center, New Zealand Trade and Enterprise, S.C. Johnson, Steelcase Inc., Target, Wolverine World Wide, Inc., and many other companies from various areas of enterprise.

What people say

"It was great to be able to walk out of a week at ID right into a digital innovation project for a global handset manufacturer with all the models, worksheets, and skills so fresh in my mind. As I speak only English, it has also been quite a challenge flying in to European and Asian markets to lead workshops, where I've quickly discovered that the subtlety of creativity is often lost in translation. ID's methodologies have proven to be some of my most valuable tools in bridging the gaps and introducing the concepts of human-centered design thinking to clients and agency teams. I take a lot of training programs in different strategic approaches, but I tell everyone yours is the best one I've ever done."
-- Jordan Herald, Strategy Director, BLAST RADIUS