Amway Creative: Structured Approach to Innovation with Vijay Kumar
As part of Amway’s Business Innovations team ID alum, Ritsu Katsumata conceived and produced a video series with illustrations conceived and drawn by another ID alum, Leticia Baiao.
“The reliability rate of innovations can be raised to a higher level.” –Vijay Kumar
IIT Institute of Design professor Vijay Kumar descibes his approach to innovation using the four-square model described in his book, 101 Design Methods. He explains how a discipline and methods can help companies have more success in innovation efforts.