The Innovation Dashboard is based on the Balanced Innovation Model, however, it goes beyond visually stating the goal of making user insight a third source of innovation. Rather than describing a point of view, it can be used as a tool to think about the four often-forgotten questions that are at the core of any business:

What should we make?
Who will want it?
Why will it create enough value to make it worth producing?
How should we organize our key activities so we can make it?

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