Mobile Persuasion Design
As the 22nd book of Aaron Marcus, Mobile Persuasion Design details a set of ten case studies of mobile application concept designs based on combining information design, persuasion design, and user-centered user-experience design. Five of the ten case studies have won design awards from the International Institute for Information Design, Vienna Austria. The applications cover the topics of sustainabilty, healthcare, wealth management, family storytelling, travel, innovation, elearning, driving, marriage, and happiness. Professor Tom Mactavish, IIT Institute of Design, wrote the foreword for the book.