Amway Creative: Patrick Whitney on New Lenses For Innovation
As part of Amway’s Business Innovations team ID alum, Ritsu Katsumata conceived and produced a video series with illustrations conceived and drawn by another ID alum, Leticia Baiao.
“Companies know that the game has changed, but they are still playing by their old rules.” –Patrick Whitney
One of their recent additions to their stories, is one from Patrick Whitney, dean and Robert Pew Steelcase professor of design at IIT Institute of Design. Patrick speaks of the new lenses for innovation that companies need to use to prepare for the future.