This course examines interactive media and focuses on improving the engagement between a provider (e.g. product or service provider) and a consumer (e.g. users, stakeholders, purchasers).

Given today’s emerging technology platforms, these interactions would likely occur via a web site, an application, or a product (such as a mobile device). Using the principles of persuasive technologies and design, we will explore theories and techniques to make an offering engaging enough through its interactions to support preferred behavior (such as repeated use, more effective use, or goal achievement) by consumers and to build a ‘digital engagement’ of either enduring quality or an actionable resolution. Also, we’ll explore classic rhetorical structures that may help us create a more purposeful connection between the vendor and their clients.

Learning Objectives
Students will learn terms, models, and theory that will help them assess and frame persuasive opportunities, conceive persuasive interactions to support behavior change, and define a project approach with higher likelihoods for success. Also, they will become conversant in classic rhetorical structures, concepts, and terminologies so that they can better explore digital engagement.

Learning Outcomes
Students will be able to assess end user needs and design solutions that will help support them in their participating in their own behavior changes.