This course is an introduction to the typical process and tools designers use to understand fuzzy problems and develop insightful directions to pursue.

The techniques of the field of design are becoming an integral part of many innovative efforts within and across organizations. Understanding the underlying nature of this distinct approach to problem solving will help those in practically any industry be stronger at finding insights that lead to new products, services, interactions, and communications.

Learning Objectives
Students enrolled in this course will learn the modes and tools of analysis and synthesis that generate deep insights and innovative solutions. Typical heuristics along with more elaborate and structured approaches will be covered including:

  • Problem framing
  • Creating and using existing frameworks for analysis
  • Generating insights
  • Establishing a point of view
  • Exploring and evaluating solutions


Learning Outcomes
When completed with this course, students will be able to:

  • Describe basic design processes and how they leverage inductive / abductive / deductive thinking
  • Distinguish between initial framing and reframing of problems
  • Use pre-existing frameworks to aid in problem solving activities
  • Know what makes for good design principles and how they are used
  • Facilitate and contribute to productive ideation sessions
  • Cluster and combine concepts to develop platforms, concepts systems, and higher-level strategies
  • Understand the basics of sketching and storytelling to help communicate new ideas