“If we are to consider design as a course of action, innovation as a process, and the built environment as a place where multiple actors are dynamically interacting, then design becomes the means through which innovation is continuously happening with the goal of improving the quality of existing interactions in relation to their fitness in the built environment.” —Andre Nogueira
DESIGN + DATA + BEHAVIOR
Join domain-specific sessions to hear on-the-ground insights from leading organizations and explore fundamental issues at the intersection of design, data, and behavior, such as:
- The “reality/conceivability” technology gap
- In algorithms we trust? Navigating systems-based biases
- Design, data and behavior: Greater than the sum of their parts
- The future starts now… what’s next?
Practice new approaches and methods to apply to your own work in topical, half-day continuing education workshops led by ID faculty and expert practitioners. Modules include:
- Behavioral Design for Organizational Leadership
- Designing Live Service Experiments
- Leadership Thought Frames for Innovation
- Sculpting with Data: Data Collection
- Sculpting with Data: Algorithmic Design
- Sustainable Solutions: A new approach to systems design
- Working Backwards: The Design Planning (And Doing) Of Connected Products And Services
“I fear that this widely publicized abuse of the two sciences (data and behavioral) will set back our efforts to harness their potential in areas where they could genuinely do good. Having said that, I’m grateful that it is shining a light on the ethics of predictive analytics and behavioral design so we can come together as a community and try and develop some shared ethical principles and parameters to guide our work.”
5by5: Technology and Tomorrow with Sarah Reid, Social and Behavioural Insights Senior Advisor at Ontario Securities Commission
Sarah Reid, social and behavioural insights senior advisor at Ontario Securities Commission and Design Intersections speaker about what we can learn from the recent breaches in tech to design a more ethical tomorrow.
“The role that diversity plays in data science is similar to the role that it plays in other areas of design. Without diversity on teams you’re a lot more likely to overlook some of the people you’re designing for or design something with unintended consequences for a specific group of people.” —Lisa Nash, Designer + Data Scientist at IDEO
5by5: Access and Algorithms with Ruth Schmidt, Visiting Industry Professor and Director of Strategic Initiatives at IIT Institute of Design
Bureaucratic systems have been around for many decades. Financial institutions, HR departments, hospitals, legal departments, law enforcement. Each of these systems has been collecting data on users for many years. They are the arbritors of who gets access and how much.
For many years, IIT Institute of Design hosted an annual Design Strategy Conference. This intersection of design and strategy not only built on ID’s history of bridging design and business, but also demonstrated more broadly that design increases its impact when it intersects with other disciplines.
This is a new era in the public policy space. Two things are important in this new area: client centricity and evidence-based decision making. Human centered design, and specifically behavioural insights, allows organizations to check both of these boxes. We sometimes look for these big ‘aha’ insights when it’s the straightforward ones that we should be delving into.
5by5: Public Policy and Behavioral Insights with Sasha Tregebov, Senior Advisor at Behavioural Insights Team
“Having a grounding in core concepts of behavioral science would be valuable to virtually all policy makers. In particular, it would enable better anticipation of the challenges that policies face in implementation.” —Sasha Tregebov, Senior Advisor at Behavioural Insights Team