Josh Lucas-Falk is having a busy year. He has recently become the CEO of Grand Studio, a digital product design studio that was formerly known as Moment Chicago. He’s also been helping several clients to use generative research techniques to develop successful product strategies and design amazing digital products and services. In his former role as one of Moment’s Managing Directors, he helped clients like American Express to implement user-centered design processes at scale. Josh was a developer for a long time before becoming a designer, and he very rarely gets to use his art history degree.