Ram Prasad US CEO, Final Mile/Fractal Analytics

As co-founder of Final Mile Consulting, Ram built the company’s practice in global health, sanitation and safety. He now leads Final Mile’s business in the United States. Ram has played a key role in building the practice of behavior architecture. Built on the precepts of behavioral economics and design, behavior architecture is a practice that explains and influences behavior in real-world settings.

Ram speaks regularly about behavior architecture in seminars, conferences, and at leading universities. He has advised clients including the Bill & Melinda Gates foundation, USAID, Unilever, P&G, Colgate, United Airlines, J&J, ebay, Indian Railways, and TATA Group.

Prior to founding Final Mile, Ram worked at Unilever, DDB, Lowe, and Wipro, managing innovation, brand management, and mergers and acquisitions.