Patrick Whitney tours Europe speaking on Whole View framework
In November Patrick Whitney visited alumni and friends in the design and business communities in several cities in Europe, presenting his Whole View framework for overcoming innovation myopia, which emphasizes innovating new business models to transcend organizational barriers and support implementation of new-to-the-world concepts.
The first stop was Delft, where Patrick addressed members of PDMA. Accompanied by ID’s Director of Corporate Relations and Communications, Ashley Lukasik, Patrick then visited ID alumni and Director of User Experience, Pamela Mead, Luis Eduardo Dejo and Marco Cimatti at the telecom giant, Telefónica, in Madrid. Patrick delivered a public talk at the startup incubator Wayra in Madrid, attended by BBVA and other multinational corporations, before traveling onto Berlin.
In Berlin, Patrick and Ashley visited ID alum Mike Richter, co-founder of iconmobile and the new smart home startup, banbatsu. The three visited with the Director of the Bauhaus-Archiv to discuss collaboration for events celebrating the 100th anniversary of the Bauhaus, slated to take place beginning next year through 2019 in Chicago, Berlin, and possible additional cities. Patrick addressed a crowd of 140 at the creative space Supermarkt in Kreuzberg.
The trip culminated in a visit to Université de Technologie de Compiègne outside of Paris. Like Delft, students at UTC are using state of the art equipment to build early design models such as a robotic car that keeps the driver involved in operating the vehicle–thereby overcoming manufacturing and insurance related hindrances–while still providing freedom to multitask in transit. In Paris, Patrick and Ashley met with leadership at the global energy and transportation company Alstom.