Sara co-founded Greater Good Studio in 2011 to bring human-centered design to overlooked problems and underserved people. She leads the research practice at GGS, creating learning experiences that engage clients and communities. Sara was previously Research Director at innovation firm IA Collaborative, where she designed solutions to a wide range of strategic challenges. Sara speaks regularly on designing for social impact, and guest lectures at the Kellogg School of Management. Sara holds a Masters in Design Planning from IIT Institute of Design, and a BS in Mechanical Engineering from Northwestern. She believes that by making research tangible, visual and memorable, we can generate the empathy needed to create more and better life.