Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion—and then to convert those insights into real-world outcomes.
BJ has created a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks.
He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion as well as Texting 4 Health.
Fortune Magazine selected BJ Fogg as one of the "10 New Gurus You Should Know.”
Jodi Forlizzi is a professor in the Human-Computer Interaction Institute at Carnegie Mellon University and a co-founder of Pratter.us, a healthcare startup. Her research ranges from understanding the limits of human attention to understanding how products and services evoke social behavior. She designs and researches systems ranging from peripheral displays to social and assistive robots. Her current research interests include designing educational games that are engaging and effective, designing services that adapt to people’s needs, and designing for healthcare.
Jodi is a member of the ACM CHI Academy and has been honored by the Walter Reed Army Medical Center for excellence in HRI design research. Jodi has consulted with Disney and General Motors to create innovative product-service systems.
Ryan Wynia is the director of product design at Emmi Solutions, where he leads an interdisciplinary design team responsible for creating interactive experiences that empower patients and influence healthy behavior. In his role, he ensures applied social, cognitive, and behavior sciences are integrated throughout Emmi’s human-centered, design-led approach to patient engagement. His research and practice are aimed at understanding the way people interact with technology, their environment, and each other.
Ryan is an active member of the healthcare innovation and design community, with accreditation and certification in evidence-based design by the Center for Health Design and as a designated Master Trainer for teamSTEPPS—the Agency for Healthcare Research and Quality’s system for improving patient safety.
This year’s conference is the 10th annual gathering and builds on the success of previous conferences held in Padua, Sydney, Linköping, Columbus, Copenhagen, Claremont, Oulu, Palo Alto, and Eindhoven. During the past decade, the persuasive research community has conducted science-based inquiries into the roles of various disciplines including design, psychology, sociology, and technology to create persuasive systems that support behavior change through ethical means. The conferences maintain high-quality research presentations by using peer reviews of anonymous submissions.
The conference theme this year is "Personal Empowerment through Persuasive Design." Companies and academic institutions would benefit from exposure to this collection of research. In this era of smartphones, the Internet of Things, and data in “the cloud,” there are many new opportunities for a more effective relationship between people and solutions. Consider how a product and services approach informed by persuasion strategies that support behavior change could be an effective relationship maker and product differentiator for your organization. The leading companies in this area are focused on self-managed healthcare, education, and sustainable living. For academic researchers, this is a rich area for cross-disciplinary research.