Why Chicago?

Chicago’s location, size, and services are well known and help make it a major center for conventions of all kinds. Perhaps less known to the general population is that we have a vibrant academic community with over 30 colleges and universities in our urban region, including the Illinois Institute of Technology, Northwestern University, University of Chicago, and University of Illinois. Many of these universities offer degree programs in computer science, design, digital media, psychology, and social sciences and feed a robust community of companies focused on user experience design, media and advertising, and product and service design. We believe that holding the Persuasive conference here will enable us to attract a large, new audience from local academia and industry in addition to the customary national and international attendance.

There are many options for entertainment and touring in the Chicago area, including walking and river tours of the city’s famous architectural innovations; dinner cruises on Lake Michigan; a lakeside museum campus that is the home of the Field Museum of Natural History, the Adler Planetarium, and the Shedd Aquarium; some of the country’s best jazz clubs and blues clubs; and a very active urban night life.

Learn more at Choose Chicago.


Major airports, train systems, and highways serve Chicago. The links below are helpful in learning about our transportation alternatives.


By Train



By Public Transit

Chicago Transit Authority


By Car

Our highway system is massive and confusing. Travel Midwest deciphers it… a bit.

Workshop location

IIT Institute of Design, 350 N. LaSalle  (June 2–3)

ID has a history of innovation. It pioneered the development and dissemination of modern design right from its founding in 1937 as the New Bauhaus. In the 1960s, ID became a center of the first design methods movement, developing tools for structured planning—among the first applications of computers to design. In the early 1990s, ID helped pioneer the human-centered approach to design that has become a standard of design practice, applying ethnography and other social science research methods to the design process. In the early 2000s, ID helped launch the design thinking movement, linking design more closely to business innovation.

More information

Conference location

Spertus Institute | Venue SIX10, 610 South Michigan Avenue  (June 4–5)

A world-class, architecturally significant facility is the site of the conference. Spertus Institute’s Venue SIX10, located at 610 South Michigan Avenue, is across the street from Chicago’s scenic Grant Park (adjacent to Millennium Park), which adjoins the coast of Lake Michigan. The vista from the ninth floor, where we’ll have lunch and the reception and dinner, overlooks Michigan Avenue, Grant and Millennium Parks, the museum campus, Lake Michigan, and Navy Pier.

More information


For your convenience, there are special rates at a few nearby hotels.

Hotel Blake by Ascend (538 S. Dearborn)  Special rate for June 2 through June 6. On the registration page, enter the stay dates, click “Update Rates,” and click on the tab farthest to the right (“LIITDS Rate”).

Renaissance Blackstone Chicago (636 S. Michigan)  Special rate available through May 13.

Kinzie Hotel (20 W. Kinzie)  Special rate available through May 13.

There are many other hotels located within a few blocks of the conference venue and of ID. Additional options are available across a wide range of prices throughout the Chicago area.

See the map


At ID for doctoral consortium, workshops, and tutorials
You may park at the Sterling on the southeast corner of Kinzie and LaSalle and purchase at discount voucher at ID for $12 (full day) or $8 (half day – after 1.30 pm).

At Spertus Institute/Venue SIX10 for the conference
You may park at the Essex Hotel at 8th and Michigan (entrance on 8th, two blocks south of Spertus); validate your ticket at the security desk immediately inside the Spertus entrance for discounted parking.

You may also use Parking Panda (promo code PTC20) for discount parking near the conference.