Persuasive Technology 2015 offers the opportunity for members to propose workshops and tutorials on special topics that are relevant to the research and industry community in attendance. These sessions may be single or a multiple year series depending on interest and attendance.

Workshop: Behavior Change Support Systems

Program Chair: Saskia Kelders, University of Twente
Organizing Chair: Olga Kulyk, University of Twente
General Co-Chairs: Harri Oinas-Kukkonen, University of Oulu, and Lisette van Gemert-Pijnen, University of Twente

An array of persuasive applications has been developed over the past decade with an aim to induce desirable behavior change. Persuasive applications have shown promising results in motivating and supporting people to change or adopt new behaviors and attitudes.

The purpose of this workshop is to develop a richer understanding of the Behavior Change Support Systems (BCSSs) – as an object persuasive technology. The workshop will provide a platform where students, researchers, experts, and practitioners will have an opportunity to not only present their work but, equally important, develop a mutual and broader understanding of behavior change models using the BCSSs.

The participants of the workshop will have a unique opportunity to discuss their work including ongoing work relating to the design process of developing BCSSs for health, well-being, persuasive design, ethical issues, measuring behavior, task adherence, and persuasive techniques.

The workshop will also cover research designs and methodologies that are applicable to BCSSs.

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Workshop: Persuasive Urban Mobility

Agnis Stibe, MIT Media Lab
Matthias Wunsch and Alexandra Millonig, Austrian Institute of Technology

Persuasive technologies can be applied in the field of mobility to help reduce greenhouse gas emissions and provide health benefits and cost savings, for example, by encouraging people to use low-energy modes of transportation. At the same time, this task is challenging as it requires a change in everyday habitual behaviors. To facilitate such behavioral changes, various kinds of persuasive techniques can be investigated and technologies deployed, such as targeted smartphone apps or ubiquitous sensing systems.

The Persuasive Urban Mobility workshop brings together international experts in urban modes of transportation to exchange experiences, discuss limitations, and elaborate on new concepts for encouraging behavior change in mobility. It is an excellent opportunity for participants to submit and present their work to collect valuable feedback for further research.

The scientific committee will review all submissions and accept the best papers according to their significance for the workshop topic and their potential to inspire discussions. All selected papers will be published, indexed, and accessible online. All high quality papers will be considered for inclusion in a journal special issue.

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Tutorial: Mobile Persuasion Design

Aaron Marcus, Aaron Marcus and Associates (AM+A)

This tutorial summarizes key concepts of user-centered design (UCD) for mobile experiences, then focuses on mobile persuasion design, with detailed discussion of 10 case studies, each for a unique user community and content/context. Depending on time at the conclusion of the day, participants will engage in brief hands-on practice of mobile persuasion design for the Happiness Machine for a particular culture, context, and community. In addition to the lectures and short exercise, participants will receive other documents and publications that will help them put theory into practice after the tutorial. This tutorial is being given in conjunction with the appearance of Mr. Marcus’ latest book, Mobile Persuasion Design, being published this summer by Springer UK. The book contains the most complete case studies of each of the ten Machine projects ever published.


Tutorial: Bringing Service Design to Healthcare

Jodi Forlizzi, HCI Institute of Carnegie Mellon University,

Healthcare is undergoing drastic changes in the United States. Organizations and individuals alike are facing increased costs and changes in healthcare coverage. At the same time, the advent of the Internet, cloud computing, and the sensors suites we carry (in the form of smart phones) have empowered consumers to take agency in managing their own healthcare and caring for others. Healthcare today is a place for what Herbert Simon called “wicked problems”—problems where people can’t agree on solutions because they can’t agree on the problems. Increasingly, service design has begun to play a role in developing healthcare products, services, and systems. This mirrors the trend of the last few decades, as economies in industrialized countries transition from making and selling products to providing services. Healthcare can benefit from the methods and processes of service design, with its systemic view and the ability to rectify the needs of multiple stakeholders. This tutorial is designed for people working in healthcare who wish to learn more about service design, and it offers an overview of the realities in designing for healthcare today. It provides opportunities for participants to practice different service design methods and supports open discussion on how participants might integrate these into their current business needs.