Synopsis

When we can get virtually anything we want at a moment’s notice, why is it still so difficult to get the ingredients we need to make the dinner we want, right when we want it?

The Merchant and Muse is a new grocery service dedicated to answering this question. It is, most simply, a neighborhood market on wheels (i.e. a truck), carrying a curated set of high-quality, ever-evolving ingredients. The Merchant and Muse combines the quality and control of grocery shopping, with the spontaneity of ordering delivery—allowing for easy, impromptu cooking tonight.

Problem

Why is it still so difficult to get the ingredients we need to make the dinner we want
– right when we want it?

Proposed User Experience

Existing food services fail because they either require planning and time, or they require giving up the control of touching, feeling and squeezing your own groceries. The team’s mission was to re-unite these two attributes under one service that ultimately makes it easier for people to cook dinner tonight.

Sketches

Prototypes

Final Results