This course is an opportunity for students to exercise their design muscles throughout an entire product development experience from framing through ideation to final concepts.

The design process is rarely the clean linear path it is often depicted as. Navigating the nonlinearity, as well as the ambiguity that often accompanies it, is something every experienced designer must be able to do.

Learning Objectives
The goal of this course is to link specific topics of design theory to practice including:

  • Framing user needs and desires
  • Identifying insights
  • Transforming insights into design principles
  • Brainstorming ideas and developing prototypes
  • Prioritizing solutions and recommendations
  • Developing and communicating value


Learning Outcomes
Upon completion of the course, students will be able to manage tasks across the various phases of the design process. They will be able to incorporate various methods and tools during a design project and demonstrate their usefulness in a tangible product concept. The product concept will have an internal and consistent logic that reflects a deep understanding of the problem and solution areas explored.